Eureka Forbes offers a course like MBA in Sales

E4 Development and coaching, a subsidiary of Eureka Forbes has launched a two year course like MBA which aims to impart skill based education in sales.

The CEO and the managing director of E4 Development and coaching said: "Unlike MBA, there are not many opportunities in sales. There is a need to rebrand sales as a career as companies grapple with issues like attrition, talent retention and declining productivity."

The institute has designed to 4 training programs for graduates and undergraduates. The students will get an opportunity to work two months with Eureka Forbes. The courses of retail, sales and service technicians would provide employment opportunities in rural markets.

It has entered into partnership with colleges like IES management institute and other institutions in Mumbai, Gujarat, Rajasthan and Goa. The faculty of this institute would be developed in association with these institutions.

The trained sales personnel will be eligible for employment with Eureka Forbes. Lawande said: "E4 has partnered Godrej Hi Care and is actively talking with telecom firms like Vodafone and Tata Indicom for possible recruitment tie-ups."

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